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Quick Tip – View Google Alerts in Feedly

Since Google turned off Google Reader, many blog readers moved over to Feedly for their daily digests. Feedly is a tool that allows you to subscribe to websites, and scan new articles from your...

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How to make your content go further

The wonderful thing about content is the extent it can be used. Many companies realise they need to be marketing themselves online to be successful. They would typically create a blog and start...

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Pros and cons of buying Facebook likes

When it comes to Facebook pages, having likes is vital. It will increase the visibility of your posts and provide more opportunities for interaction, advertising and spreading your message. As with any...

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Why you should be using the Genesis Framework by StudioPress

Many companies and individuals looking to get online start with a WordPress theme. A year or two down the line, they will look at upgrading that theme to have something a little more unique, or with...

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Carousels – great for marketing aren’t they?

Carousels can be found on every other website. They have become extremely popular because they can show multiple marketing messages and calls to action without breaking the layout. They can be used for...

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How user testing can dramatically improve your conversions

Many companies shy away from user testing because it’s seen as an extra hassle. It’s something else that’s going to cost money, take up time and might not provide any useful information. But what if...

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How to block bad incoming links

Is your website ranking badly? Or have you just purchased a previously used domain and fear it could struggle to rank? A few years ago, Google updated its algorithm that determines the rank of your...

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How to separate your Facebook friends from your professional contacts

Facebook has been a part of most of our lives for quite some time. We’ve added friends, families, co-workers and even business contacts to our friends list. But with social media being a vital part of...

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1 question companies fail to answer when creating their content

There are many reasons why creating content can fail to drive traffic and conversions. From bad writing to no promotion. Having worked with companies who follow the text book when it comes to creating...

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Which social network should I use for my business?

Are you considering using social media as a marketing tool for your company? Do you know which social networks your company should be using? When getting started with social media marketing one of two...

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